I'm a first time tent buyer and I'm happy that I went with an Undercover tent. I had never heard of them but they are good. My tent came with a bunch of extras that I didn't even know that I needed.
I love the U Push fitting on my Undercover. It makes setting it up so much easier than everyone else's tent. I don't have to struggle to get my legs in place. And the reinforced poles feel more sturdy and secure, so I don't have to worry about bent poles ruining my frame.
A lot of my friends have had tents that they've used once or twice and had to throw them out. Either something got bent in setting it up or a strong wind came along and destroyed their tent. But I trust that my Undercover tent won't be like that. It seems like an investment for a lifetime, or at least all of the way through festival season. Like I said before, I had never heard of them but they are good.